- Faith: Christian
- Career: TV Personality
- Birthday: April 22, 1972
Willie Robertson is an American TV personality, businessman, author, and news contributor. He is most famous for appearing on the reality TV show "Duck Dynasty" on A&E and is currently the CEO of Duck Commander. Known for his business acumen, humor, and strong Christian faith, Willie played a key role in transforming his family’s duck call business into a multimillion-dollar empire.
Willie Jess Robertson was born on April 22, 1972, in Bernice, Louisiana, to Phil and Kay Robertson. Growing up in the small town of West Monroe, Willie was surrounded by the natural beauty of the Louisiana outdoors, which instilled in him a deep appreciation for hunting, fishing, and family traditions.
As the third of four brothers, Willie’s childhood was marked by a close-knit family dynamic. He worked alongside his father and brothers in the family’s business, Duck Commander, gaining firsthand experience in the art of crafting duck calls and the value of hard work. Phil Robertson’s conversion to Christianity during Willie’s youth was a transformative event that shaped the family’s faith and laid the foundation for their future success.
Willie attended Harding University and later graduated from Northeast Louisiana University (now the University of Louisiana at Monroe) with a degree in business. His education provided him with the tools to take Duck Commander to new heights.
In 1992, Willie married Korie Howard, his college sweetheart and a key partner in his personal and professional life. The couple has six children: John Luke, Sadie, Will, Bella, Rowdy, and Rebecca. Their commitment to family values and faith has been a central theme in their lives and public image.
Willie and Korie have also been vocal advocates for adoption, welcoming their son Will and their foster daughter Rebecca into their family. Their openness about adoption has inspired countless others to consider fostering and adopting children, reflecting their belief in the importance of providing love and stability to all children.
While Duck Commander was already a successful family business, Willie’s vision and business expertise took the company to unprecedented heights. As CEO, he expanded the company’s reach, diversifying its product line and building a robust brand that resonated with hunters and outdoor enthusiasts across the country.
Willie’s leadership also involved leveraging media opportunities to promote Duck Commander. His efforts culminated in the creation of "Duck Dynasty," a reality television show that premiered on A&E in 2012. The show’s blend of humor, faith, and family values quickly captured the hearts of viewers, turning the Robertsons into household names.
"Duck Dynasty" became a cultural phenomenon, running for 11 seasons and attracting millions of viewers. Willie’s larger-than-life personality and business savvy made him a standout on the show, while his interactions with his family showcased the importance of faith and unity.
Following the conclusion of "Duck Dynasty" in 2017, Willie and Korie continued to expand their entrepreneurial ventures and philanthropic efforts. They co-founded Tread Lively, a media and marketing company focused on outdoor brands, and remained active in promoting Duck Commander products.
Willie also authored several books, including The Duck Commander Family: How Faith, Family, and Ducks Built a Dynasty, co-written with Korie. The book offers insights into the Robertson family’s journey, emphasizing the role of faith and hard work in their success.
In addition to his business pursuits, Willie has appeared as a speaker at events across the country, sharing his story and encouraging others to live lives rooted in faith and purpose.
Willie Robertson's Religious Beliefs
Faith has always been a cornerstone of Willie Robertson’s life. Raised in a devout Christian household, Willie’s beliefs were shaped by his parents’ commitment to living out their faith. He is a member of the White’s Ferry Road Church of Christ in West Monroe, where he remains active in the congregation.
Willie’s faith is evident in his approach to business, family, and public life. He frequently speaks about the importance of trusting God’s plan and living according to biblical principles. His involvement in charitable initiatives, including those focused on adoption and child welfare, reflects his desire to live out his faith through action.
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