Following an onslaught of religious bus ads over throughout the holiday season, the Fort Worth, Texas transit agency has chosen to no longer carry religious ads after 2010. While some will be happy to see the ads moved elsewhere, such a policy change carries both some positive and negative potential concerns.

Of course, the transit agency should have the choice to advertise what they wish and turn down ads as they choose. However, will Christian universities be able to advertise for their programs? Will local faith-based charities be able to utilize such advertising? Only time will tell.

Until then, we can say those in the bus ad battles have created the noise they desired this Christmas season, but at what price? This situation should cause us to reflect on the purpose of advertising our message and to use those means that both honor God and impact lives.

Of course, the best “ad” for our faith is our changed life. No company can turn down this message, nor would they. Our world is desperately longing for people who live to serve, love unconditionally, and truly live the message of the One who is the “reason for the season.”