CBS and the ad community are essentially greeting concerns over the title of the network’s new Twitter feed-based $#*! My Dad Says with a big  “$#*! yourselves!” proclaiming the Parents Television Council essentially irrelevant in affecting program content.

From Hollywood Reporter:
A day after the PTC slammed the show for its title and asked advertisers to stay
away from it, industry marketers predicted “$#*!” will or won’t sell based on
how funny it is and not what any interest group says.
 
Compare that to the network’s reaction to a recent failing grade for the “quantity and quality of gay and lesbian representation” on its schedule by the Gay and Lesbian Alliance Against Defamation (GLAAD).

From the New York Times:

For years CBS has lagged
behind other television networks in its inclusion of gay, lesbian and
transgender characters. In the season that starts in September, however, a gay
character will join”The Good Wife,”a lesbian character will join”Rules of
Engagement”and a gay character will appear in the new sitcom “$#*! My Dad
Says.”

Speaking last week to television reporters, Nina Tassler, CBS entertainment
president, said the network was adding the characters to its prime-time programs
“because we’re very disappointed in our track record so far.”

Now, this isn’t to say that there shouldn’t be positive portrayals of gay and/or lesbian characters on any of those CBS shows — or any other shows on television. Everyone deserves respect (and, BTW, similar positive and non-cartoonish portrayals of out-of-the-closet Christians would be nice too). It is to point out the decidedly unequal industry reaction to the concerns of two groups with decidedly different agendas. 

The only conclusion I can draw is that CBS is basically out of the family programming business (with the, perhaps incidental, exceptions of The Amazing Race and Undercover Boss) and doesn’t much care about what its advocates think about anything.