Bru-tal, or as I would say in my classic rock days … Jethro Bru-tull.
That’s the best way to describe “local” auto dealership ads across the country.
Having lived in New York, California and North Carolina I have seen some doozies, believe me.
Two that stand out, and not in a good way, are in the Raleigh-area.
In one ad campaign, the owner does a “who’s on first, what’s on second” riff with an actor he hired for his commercials.
Ugh… it’s as painful as it sounds.
Almost as bad is a Cary, N.C. dealership that has employees sing “Kendrick … we like it like that!” to the tune of the Romantics song “What I like about you”.
It’s awkward at best, awful at worst … and kind of reminds me of a Florida dealer that does a similar ad to the “Ghostbusters” theme.
Ooh… it’s like a kick in the” grown” as Archie Bunker used to say.
As were all the ads for Chuck (Not Too) Swift and Cal Worthington when I lived in Sacramento.
Perhaps the ads are my punishment for watching too much TV?