It would be better if I noticed more important things.

And perhaps I shouldn’t even blog about this … but here goes.

Bayer recently began airing an ad for a new extra strength formula product supposed to provide relief within minutes off ingestion.

The company uses the product developer, or head of the team, Dr. Eric First in the ad.

He speaks well and appears comfortable on air, but he had one glaring problem.

First had discolored, and even in some cases, missing teeth.

I feel bad about mentioning it, because while my mouth looks OK it has always been a bit of a war zone for my unfortunate dentist(s).

First things first, however, on an ad today it appeared First’s mouth had been “touched up” to make it appear he has a full set of teeth.

It makes me wonder how Bayer went through the “trouble” of making the ad without noticing First’s, ahem, challenge.

Should the company stick with using cute ads, like the one below?

Should Bayer just have let it go, or were they right to go back to try to fix First’s mouth for the ad?

The spot was for pain relief, after all, not dentistry.

Or is it wrong of me to notice such surface things, anyway?

I am open to a ripping here … or suggestions.

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