Dove’s Campaign for Real Beauty is a hugely exciting effort. And you’ll be amazed at how an ordinary looking woman is turned into a bionic, completely fake billboard star in this new commercial, “Evolution.”

Makeup artists, hairdressers, fashion stylists, photographers, and computer software programs are all necessary to give cover girls their exaggerated beauty. The words “No wonder our perception of beauty is distorted,” appear at the ad’s conclusion. Click here to discover why Dove’s Self Esteem Fund was launched to give young girls positive body images (apparently, only two percent of women globally find themselves beautiful). “Changing the way we define beauty can change lives” is the fund’s motto, and I couldn’t agree more.