The latest Body + Soul magazine features an eye-catching ad that targets yoga moms and promotes the fibrous Wasa rye crisp (which is low in fat and calories).

Here’s Wasa’s approximation of a Hindu goddess or “divine mother” as seen on Wasa’s website. And check out the Wasa’s new weekly blog, written by a woman named Ellen who eats healthy, makes homemade hummus, and wants the best for her young son.