By Valerie Reiss, filling in for Amy.

I just logged on to Amazon and saw a little box that said “Valerie’s Plog: 66 Posts.”

Of course my first question was, “What’s a plog?” So I clicked.

Apparently, a plog is this:

“Your Plog is a personalized web log that appears on your customer home page. Every person’s Plog is different (hence the name) and the posts are sorted so the most recent entries appear at the top. Each post gives you the opportunity to provide feedback to the sender as to whether you liked the post or not. Your Plog only appears if you are logged into Amazon.com and is visible only to you.”

This is weird because:

a) Retailers are blogging (or rather plogging). Correct me if I’m wrong, but I think this is a first.

b) There is a new word. I’m assuming product + blog = plog. And it’s kind of fun to say: plog, plog, plog.

c) My plog is all written by Donna Marie Williams. I know her name because she’s the author of Sensual Celibacy, a wonderful book about taking sex breaks to re-gather yourself. I interviewed her a few years ago for a story on spiritual celibacy. I also must have bought her book on Amazon.

d) My plog is spiritual. Donna mainly talks about not having sex before marriage, but in a non-preachy way. She also talks about Imus, high heels, and O magazine.

There’s a little link that says the blog is syndicated from her site, here.

Though I’m consistently delighted and creeped out by how well Amazon appears to “know” me, this just seems downright odd. Especially since I’ve actually met this person.

Do you have a plog? Would you tell us on this blog about your plog? If it has you agog? Or in a fog? Or bored as a log? Ok, I’m stopping now. To go jog. And be a cog. (Sorry.)