Corporations are getting into blogging big-time with hopes of warming up their products, and cultivating more personal relationships with consumers. Tide detergent has a message board, with opportunities for readers to log on and write about their laundry experiences. Who’d have ever thought it?

But the Patagonia Blog, produced by the noted ecologically-minded maker of sporting gear and apparel, puts a golden luster on the corporate blog concept, lending all manner of great links and ideas from how to nurture the environment and protect wild life, as well as create a better connection to the great outdoors.

Have a look. It’s terrific.