North Dakota Farmer Gene Hanson is known for plowing creative messages. This particular message was different than anyone he had done before.

Instead of using his plow, he used his neighbor’s cows, approximately 150 young black Angus cattle. He wanted to send an important message, a powerful message.

“It’s the Christmas season,” Hanson told Fox News, “and I thought that would be really nice if he put the feed down in a sign of the cross and he did.”

He wanted to share a reminder to people of “the birth of Jesus” as the true reason for the season.

This is not the first time this farmer has sent a Christian message. Hanson also has a large cross erected in his own cow pasture, 25 feet tall and 15 feet wide, along U.S. Highway 281. He put solar lights on the cross so people can see it at night.

Last year, he plowed the message “Merry Christmas” the size of a football field. He also gained national attention, including the attention of President Trump when he plowed the message: “We stand for the national anthem.”