This flick is sneaking into movie theaters this weekend — and it looks like something well worth checking out.

It’s “Billy: The Early Years,” a biographical drama about the life of America’s most famous preacher. The New York Times has a piece today about how the movie got made. If you visit the movie’s website (at the link above), it’s accompanied by a full-court PR blitz that rivals Mel Gibson’s “The Passion.”

Meantime, you can watch the trailer below.