Hot on the heels of the Bristol Palin story comes this item about a store that caters to teens — and is now evidently seeking to exploit an untapped market: teens who are pregnant.

Rod Dreher touched on it yesterday. Here’s more, from Salon:

Despite all of that success, Forever 21 is still looking to appeal to even more girls. Having already reached out to plus-sized customers with the launch of its Faith 21 line last year, the chain has unveiled a new effort aimed at the temporarily plus-sized, i.e., expectant mothers. Given that the store as a whole targets tweens and teens, dedicating a portion of the store to maternity clothes is understandably causing a stir. On top of that, there is the fact that the maternity line is premiering in five states, three of which carry the highest teen pregnancy rates in the country.

There’s more at the Salon link.

I’m curious what you think about this. I can understand the arguments that were made over the Bristol Palin story — “At least she’s not getting an abortion!” — but does this go too far? Is our culture — consciously or not — making something that should be unacceptable (teen pregnancy) acceptable, or even attractive?