Would more people make good, healthy choices if it were fun to do so?  That’s the question Volkswagon is posing in their new “Fun Theory” series of videos in which their stealth do-gooders make everyday healthy activities fun.

This video shows what happens when walking up the stairs is more, um, musical than taking the non-calorie-burning escalator.  Come on…which would you choose?  Right?!

Click “continue reading” to see 2 more “Fun Theory” videos.

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As promised, 2 more inspiring Fun Theory videos: