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An excerpt from You Can’t Send a Duck to Eagle School by Mac Anderson Not long ago, a friend sent me the story of “Old Warwick.” It brought a smile to my face, and I think it shares a wonderful lesson for every leader to learn. A man was lost while driving through the country.…

An excerpt from Customer Love by Mac Anderson. The following story was told by my friend Phillip Van Hooser, in his book titled: Willie’s Way. I really like it and hope you will too. The conversation was pleasant. Earlier in the day I had presented a service professionalism training program for the Georgia Club Managers’…

An excerpt from The Push by David McNally and Mac Anderson In his commencement speech at Stanford University in 2005, Steve Jobs, one of the co-founders of Apple Computer and founder of Pixar Studios, shared how getting fired from the company he started brought him to a new creative level: I was lucky-I found what…

An excerpt from The Simple Truths of Selling by Todd Duncan It’s usually the first thing to come up. “How much will it cost me?” asks the customer. We then dodge the question to avoid running them off before we have a chance to explain the value of the product. Sure, there are those who…
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