The alert about Hillary Clinton’s new Iowa TV ad landed in God-o-Meter’s inbox by way of Hillary’s “Faith, Family, and Values” team. It’s by no means faith-based. But the spot does features Clinton’s mom, Dorothy Rodham, talking about “what a good person” her daughter is, including this unusual line: “She never was envious of anybody.” Envy. One of the seven deadly sins, of course, and one of the negative characteristics that Clinton is trying to convince voters she lacks–as in calculating and smarmy, with the White House in her sights since grade school. As the Clinton campaign tries to soften her image in the weeks before the primaries, God-o-Meter suspects that more values ads are a comin’.9