Gospel songtress Sherrie Keys has launched Chubby Girl Records, with the goal of not only featuring plus-size Gospel artists but “a unique opportunity to positively reach out to plus-size consumers” with a new clothing line.
Keys believes that plus-size women deserve “fashion equality” and that the demographic has strong growth potential in an otherwise stagnant retail market. “We won’t need couture robes when we get to heaven,” Keys says on her site, “but a few designer garments down here would be divine.”
The Chubby Girl website cites a Purdue University study that says 65% of churchgoers are in the overweight or obese category. I suppose there’s something to be said for a music label that focuses on artists who may be a little more … well, like the rest of America.
Chubby Girl Records is also holding a contest to recognize ten “unique, fashion-forward women who are serving their family, church and community faithfully and with finesse.”
To learn more about Chubby Girl Records and nominate a woman for the “Hats Off To You!” contest, visit the label’s website.