Kim Kardashian is facing backlash for her latest collaboration with Dolce & Gabbana. The 44-year-old SKIMS mogul unveiled a new advertisement featuring her in the brand’s lingerie while prominently wearing a rosary necklace. The campaign, part of a luxury collection with the fashion house, has sparked a social media storm, with many criticizing the use of a sacred religious symbol as a fashion accessory.

Kardashian’s outfit included a Dolce & Gabbana bra and underwear set, paired with lace shorts beneath her $78 ‘cotton jersey boxer.’ The star posed with the rosary in full view, igniting controversy online.

The ad’s comment section was quickly flooded with responses, many expressing outrage over Kardashian’s choice to pair lingerie with a religious emblem.

“Why is she always wearing the cross when she’s half-naked… like wtaf.”

“Wearing a cross while being half naked. [Would you] make a mockery out of other religions too?”

“Nothing about you is holy; take the rosaries off, lol.”

“Why don’t you just get naked? Such hypocrisy, stripping while wearing a cross!”

“The Holy Rosary is NOT a fashion accessory.”

While the criticism was sharp, not all comments were negative. Some fans admired Kardashian’s appearance, with one saying, “Beautiful Kimmy, but take off the rosary.” Another chimed in, “Breaking news: All of the religious folks in uproar about something inconsequential again. Who would’ve thought.”

This is not the first time Kardashian has combined religious symbols with bold fashion statements. Religious-themed jewelry is prominently featured in her SKIMS x Dolce & Gabbana collection. The rosary, reportedly sold as part of Dolce & Gabbana’s accessory line, is described on the brand’s website as blending “creativity” and “glamour.”

Kardashian, who has previously spoken about the importance of prayer in her household, has a history of wearing crosses in high-profile settings. Earlier this year, she donned the late Princess Diana’s amethyst Attallah Cross at a gala event. At the 2018 Met Gala, themed Heavenly Bodies: Fashion and the Catholic Imagination, she wore a custom gold gown embroidered with crosses designed by Donatella Versace.

The controversy has reignited discussions about the intersection of faith, culture, and fashion. Critics argue that using sacred symbols for commercial purposes trivializes their spiritual significance, while others believe the backlash is unwarranted.

For Christians, the rosary is far more than a piece of jewelry; it is a deeply meaningful tool for prayer and reflection. By wearing it in a manner seen as provocative, Kardashian’s ad has raised questions about where to draw the line between artistic expression and religious respect.