TIME Magazine decided to a make a bold statement with their latest cover.

In their efforts to push people to get out and vote, for the first time in the history of the magazine, TIME removed its logo from the cover and replaced it with an image of a woman wearing a face mask, a ballot box, and the title VOTE underneath.

TIME's new cover: Vote. https://t.co/19MLe0Dp5U pic.twitter.com/C2X2Zx8Fzz

— TIME (@TIME) October 22, 2020

“To mark this historic moment, arguably as consequential a decision as any of us has ever made at the ballot box, we have for the first time in our nearly 100-year history replaced our logo on the cover of our U.S. edition with the imperative for all of us to exercise the right to vote,” Editor-in-Chief Edward Felsenthal wrote in a statement. “To help, we’ve provided readers with a guide on how to vote safely during this extraordinary year.”

The cover was designed by street artist Shepard Fairey, who is most famously known for his iconic Barack Obama HOPE poster, and creating the popular street brand OBEY.

Ahead of one of the most important elections in the history, TIME magazine reenforces the importance of voting. A lot is on the line in this election, and the outcome of it all is in the hands of voters.