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While TikTok may seem like a frivolous app teenagers and 20-somethings play with on their phones, the platform — which is relatively new to the U.S. market — has already shown the power to make change “IRL.” The video-centric app is credited with popularizing the runaway hit “Stunnin’” by Curtis Waters. In another instance, it…

Most social media challenges are quickly followed by medical and law enforcement officials warning potential challenge takers of all the terrible consequences that come from being stupid enough to light yourself on fire, eat poisonous laundry pods or hide from all human contact for two days. For that reason, the #trashtag challenge is a true…
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