Have you seen this? What do you think of the approach? The Bible verse chosen? What verse or verses would you choose?

The word of God is on the move in London — literally. Beginning Feb. 9, three
separate Christian groups will launch advertisements on more than 200 of
London’s buses to convince pedestrians of God’s existence. “It may be
unpopular and unpleasant, says David Larlham, the assistant general
secretary of London’s Trinitarian Bible Society, a group that distributes
bibles worldwide, “but there is a whole lot of truth in the bible that
people need to get to grips with.” His organization has paid $50,000 to
display posters on 125 of London’s red double-decker buses that quote Psalm
53: “The fool hath said in his heart, there is no God.”