I thought this question answer in Leadership.net with Rob Bell was fascinating. Here’s my question: What do you think of video clips in sermons?

Your NOOMA video series has been popular. What do you think about the increasing number of preachers and churches using video technology to expand their reach?

It’s powerful but there’s also a dark side. Video is not church. You put images and music on a screen, and people will listen. But it’s also dangerous. You’re playing with fire. I think video technology deserves to be scrutinized heavily.

Go a little deeper. What makes video dangerous?

I don’t think we know yet what the long-term impact will be on disciple-making. In 10 years we may discover what particular kind of Christ follower is formed by video preaching. I see warning lights on my dashboard. It’s unclear what video may do to the ways we conceive of life together.

In the New Testament, there are 43 “one another” passages, and during a Sunday morning service you might be able to practice three or four of them. And as the service gets large, you can probably do fewer. A massive group setting is also dangerous. You can come, sit, listen, and go home and think,I’ve been to church, even if you haven’t practiced any “one anothers.” And with video that only gets more intense. I’m not sure that’s the direction we want to be heading.

We want to be calling people to deep bonds of solidarity with one another. We may gather in a massive group, but from the stage I often say, “This is just a church service. Church is actually about caring for one another, and serving one another, and speaking truth to one another in love. Don’t get the two confused.”

The evidence suggests that video can have a fast and broad impact. So what’s the alternative?

There is something more powerful than simply beaming yourself into other locations, and that is raising up disciples. Over time that will go farther and faster, but right now it will be more work and slower. With technology today it’s easy to spend all of your energies reproducing your own voice, but there is a longer view that says, what if instead of beaming video to those ten locations, we train ten people who can go there and lead? That’s a very basic question that should be in the mix somewhere.