Gospeling involves a gospeler, but the gospeler is not the gospel. In fact, the contrast between the gospel and the gospeler serves to highlight the power of God. Notice 2 Cor 4:1-7:

1 Therefore, since through God’s mercy we have this ministry, we do not lose heart. 2 Rather,
we have renounced secret and shameful ways; we do not use deception,
nor do we distort the word of God. On the contrary, by setting forth
the truth plainly we commend ourselves to every man’s conscience in the
sight of God. 3 And even if our gospel is veiled, it is veiled to those who are perishing. 4 The
god of this age has blinded the minds of unbelievers, so that they
cannot see the light of the gospel of the glory of Christ, who is the
image of God. 5 For we do not preach ourselves, but Jesus Christ as Lord, and ourselves as your servants for Jesus’ sake. 6 For God, who said, “Let light shine out of darkness,” [fn1] made his light shine in our hearts to give us the light of the knowledge of the glory of God in the face of Christ.

7 But we have this treasure in jars of clay to show that this all-surpassing power is from God and not from us.

Paul reflects here on the gospeler. Here are a few points:

1. The call to gospeling is an act of God and of God’s mercy.
2. The gospeler is called to honest communication. Plain preaching and teaching.
3. The gospel itself is “veiled” to those who are perishing — and the enemy blinds humans.
4. Gospeling means showing folks Jesus Christ — the perfect Eikon (v. 4) — and not the gospeler.
5. Gospeling means preaching Jesus as Lord and the gospeler as a minister. (Whatever became of the goodness of this word “minister” for what pastors do?)
6. The work of gospeling involves the work of God’s Spirit shedding light.

I like that last verse — the earthen vessel gets to gospel and the earthen vessel is in contrast to what God is doing.