Some of these ads just make me laugh out loud:

Much of it is John Hodgman’s acting. Perhaps more is just Apple’s irreverence towards Microsoft – the perpetual little brother…in this case, however, the little brother who has become the quarterback, is dating the supermodel, and has been nominated for an Oscar… of course to keep to the metaphor, the older brother, Microsoft, owns the football team, the modeling agency and Oscar himself. Never mind, great ads and great Apple.