Once dubbed the “Queen of Christmas” because of her multiple holiday movies on the Hallmark Channel, Candance Cameron Bure is moving to the Great American Family Channel (formerly Great American Country). If you think you’ve heard that news before, you’re not wrong.

In April 2022, Bure, 48, announced she was leaving to join Bill Abbott, the former CEO of Crown Media, the Hallmark Channel’s parent company, at GAFC. Now, the news is trending again following an Instagram story published by the “Full House” alum on May 29.

Engaging her active 5.7 million followers on the platform, Bure put on an “AMA” of sorts. The term made famous by Reddit’s “Ask Me Anything” exclusive interviews, these free-for-all Q&As are an effective way to garner the pulse of followers and for fans to get to know those they follow.

Someone asked about the elephant in the Yuletide-decorated room, “Why did you leave Hallmark?” Since then, the post–and respective answers–have gone viral among the faith-based community and Hallmark and GAFC fans.

“It wasn’t so much about leaving as it was about an opportunity to grow a new network that puts faith and family at the forefront of its content,” Bure wrote. “I’m very proud of the work I did at Hallmark for 15 years and love all my friends there.”

Two years ago, when the news first got everyone talking, Candace Cameron Bure spoke to the Wall Street Journal, which underscores the “puts faith and family at the forefront of its content” statement.

My heart wants to tell stories that have more meaning and purpose and depth behind them. I knew that the people behind Great American Family were Christians [who] love the Lord and wanted to promote faith programming and good family entertainment.

Candace Cameron Bure: “I’m More Than An Actor”

Making her mark in Hollywood at age 10 in “Full House,” Candace Cameron Bure has usually been on TV. Appearing in isolated roles in 1980s popular sitcoms “Punky Brewster,” “Who’s the Boss,” and “Growing Pains” alongside her brother, Kirk Cameron, she became a staple with Bob Saget, John Stamos, and Dave Coulier as loving daughter and sister, D.J. Tanner.

Bure found a home on the Hallmark Movie Channel in 2008 as an adult. In 2022, following a 30-film career with the channel, controversy sparked Bure’s decision to leave. That’s when the channel aired six commercials from an LGBTQ+ wedding registry and event website, Zola.com. Conservative activist group One Million Moms vociferously petitioned the network and forced Hallmark to pull the ads.

Although GLAAD spent months getting the commercials back on Hallmark, the damage was done in Bure’s heart.

As both a marquee actor and a GAC executive (thought to be Chief Content Officer), Bure told Business Insider about her move in the shadow of the inclusive ads, “This is going to be content that is trusted, that’s wholesome, that’s family-friendly.” She continued to say GAFC programming would be “much more forward in the faith.”

Based on previous comments, Bure seems to believe Abbott, her former boss at Hallmark, was the Christ-focused source, sharing that her employer was “a completely different network” following his departure.

Fast-forward to the Instagram story, and she reinforced that statement by addressing concerns about an actor caring about various shows and commercials. “I’m more than an actor. Growth in my company, as well as my achievements in business, are extremely important to me.”

Bure is already making her mark at GAC, announcing several new labels and projects in previous interviews and during her Instagram story. Those include a new mystery movie franchise called “The Ainsley McGregor Mysteries” and, of course, a new Christmas movie titled “A Christmas Less Traveled.”

“I’m very excited to develop heartwarming family and faith-filled programming and make the kind of stories my family and I love to watch,” Cameron Bure said in a statement. “I am constantly looking for ways that I can inspire people to live life with purpose. GAC fits my brand perfectly; we share a vision of creating compelling, wholesome content for an audience who wants to watch programming for and with the whole family.”