Popular ice cream brand Ben and Jerry’s found itself blasted by conservatives again after it shared a post in support of abortion providers. The company shared the post to commemorate National Abortion Providers Day on March 10. “Today is National Abortion Provider Appreciation Day!” the post said. “We stand with abortion providers today and every day.” It also included a link to a statement from the company of “Reasons We Stand with Providers on Abortion Provider Appreciation Day — And Every Day.” The reasons included accusations that people on the right are silencing abortion providers, providers are being threatened and/or attacked, laws against abortion target communities of color, and that abortion care providers need support to fight back. “At the ballot box, on the streets, and in courtrooms, the movement to preserve bodily autonomy is fighting back to protect abortion care providers and reproductive justice,” the company stated. “Yes, some within the new administration have laid out plans that include attacks on medication abortion and access to birth control—and even a nationwide abortion ban. But let’s not forget that 85 percent of Americans believe abortion should be legal.”

Conservatives were quick to respond to the post, with Dr. Abby Johnson, a former Planned Parenthood director turned pro-life advocate, calling it “disgusting.” “It’s disgusting that you’re cheering for the slaughter of innocent human beings. Disgusting,” she wrote. Outkick mocked the ice cream company, calling it “the most insufferable company in America.” “There are a ton of awful companies in America right now – Elon’s working on it, don’t worry! – but Ben & Jerry’s takes the cake … by a mile,” asserted Outkick. “They hate the right. They hate white people. They hate straight people. And, apparently, they hate babies. What a stance to take on an otherwise slow Tuesday in March.” The site also encouraged its readers to switch to Blue Bell ice cream. “Tragic,” wrote Senator Ted Cruz. “Ben & Jerry’s hates you and openly hates your values.”

This isn’t the first time the ice cream company has taken a controversial stance. The company was accused of antisemitism after it announced it would no longer be selling its brand in Israel, terming Israel “occupied Palestinian territory.” Graphic designer Susannah Levin left the company over what she stated was an increasingly hostile environment after she questioned some of the company’s messaging. “A company that chooses to appease an interest group by making a political statement is really selling their company’s name and reputation in exchange for what they think will win points with activists and they are altering the workplace for their own employees. It feels threatening to work for a company that makes strong public statements for a cause with which you disagree,” she said. “The result is that people just ‘self-censor’ – or shut up.”