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I was never a big comic books guy, but I watched a lot of “SuperFriends” as a kid and always thought Green Lantern was the coolest superhero. Not sure why. Maybe because Superman and Batman always were hogging the spotlight? Because he had a cool ring? Because of the time travel? Then I got into…

Experiment time. I want to let you in on a fun little opportunity that involves small acts of kindness, teensy sacrifices, and the potentially big power of viral web-based fun. Some friends of an online friend of mine in Delaware have the crazy habit of taking a homeless person out to lunch every Wednesday. One…

I stumbled upon a site this morning that offers a great example of the vital role copywriting can play in the creation and marketing of a certain brand. Help Remedies is a funky upstart health products company. That’s a weird sentence to write, because very few people go shopping for bandages or headache pills looking…

Just a quick note: If you’re running for president, and if you’re going to spend millions of dollars to advertise yourself, and if you’re trying to restore competency to a presidency and party that has come to be known as pretty much incompetent, then there is one thing you need to do correctly, all the…
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