The rock star and humanitarian has been asked to write occasional Op-Eds for the Gray Lady, according to today’s NYT. Catherine J. Mathis, a spokeswoman for The New York Times Company, said, “We have asked Bono to write an occasional column for the paper next year, covering a range of subjects, but are still finalizing the details.”
Will that be enough? Bono (a hero, along with JP2, who was also a fan of U2’s front man–and his wraparound shades) can save Africa, but newspapers may be a tougher cause. Also in today’s Times, a report that the company’s earnings are down 51 percent. Yikes. This is bad for the Times, but a symptom of the meltdown in a reading culture as well as the transition from “old media” to online media. I straddle both, but am a dinosaur, I guess, in that there’s nothing like getting the paper every morning with a cup of coffee.
Heck, Bono beats William Kristol…