I think it’s upsetting them. Rove on NPR:

MR. SIEGEL: I’m looking at all the same polls that you’re looking at every day.

MR. ROVE: No you’re not. No you’re not!

MR. SIEGEL: No, I’m not –

MR. ROVE: I’m looking at 68 polls a week. You may be looking at four or five public polls a week that talk about attitudes nationally, but that do not impact the outcome.

Hear the exchange here.
And here’s an analysis of the reasons why Rove might be optimistic.