I don’t think this was a smart move by Absolut:

Do they really think we wouldn’t find out about it? And that it wouldn’t tick us off?

The campaign taps into the national pride of Mexicans, according to Favio Ucedo, creative director of leading Latino advertising agency Grupo Gallegos in the U.S.
Ucedo, who is from Argentina, said: “Mexicans talk about how the Americans stole their land, so this is their way of reclaiming it. It’s very relevant and the Mexicans will love the idea.”
But he said that were the campaign to run in the United States, it might fall flat.
“Many people aren’t going to understand it here. Americans in the East and the North or in the center of the county — I don’t know if they know much about the history.
“Probably Americans in Texas and California understand perfectly and I don’t know how they’d take it.”

What country has been in existence since the beginning of time? There have always been turf wars. It’s time to get over it, Mexico. And I think Texas and California are not going to be too thrilled by this ad.
(And no I don’t plan on boycotting, I don’t drink vodka 🙂
BTW, this was supposed to be published yesterday but I forgot to click on publish before I saved it. Argh!