I wouldn’t be surprised. I’m so glad this story didn’t take up my evening like it did for those on Twitter and watching Fox News:

The parents of the 6-year-old Colorado boy who was at one time believed to have been soaring across Colorado in a “homemade flying saucer” continue to face questions about whether the entire incident was a publicity stunt.
[…]
But skepticism about the incident was fueled, in large part, by the family’s appearance on CNN’s “Larry King Live” Thursday night in which Falcon said “we did this for a show.”
Toward the end of a lengthy interview, guest host Wolf Blitzer asked Richard Heene to ask his son, who could not hear Blitzer, what he meant by the comment. Heene briefly suggested Falcon might have been talking about the family’s two appearances on the ABC reality show, “Wife Swap.”

If it turns out to be staged, they should pay for the cost of the search.
You can watch the CNN interview here.