Well, finally I hope they start getting the message and stop the bias. The CEO of a PR firm told the media that they aren’t god anymore:

“It used to be I would schmooze you and I was your flack,” said Mr. Edelman, whose firm netted about $260 million in 2005. “Today, if we want to get a message into the public’s conversation, we just make a post on a blog. If The Wall Street Journal goes after a client, we don’t have to accept that anymore. Let’s post the documents we gave The Journal; let’s show the interviews the newspaper decided not to show.
“You’re not God anymore,” he said.

It’s shocking that they can’t see that they’re not the only game in town anymore. If they lie or distort the facts of a story, all someone has to do is slip the news to Drudge, Instapundit, or one of thousands of blogs and it’s all over the world. The media think because the bloggers rely on them, they are not players but they forget a blogger can undermine their stories by demonstrating how biased it is. Look at Dan Rather and the Katrina stories. The fourth estate has a watchdog now and they hate it.

(Link via Tapscott’s Copy Desk)