They finally got it! It’s about time! They have control over content (it expires after seven days), they have embedded ads and it’s free.

The programs, including “Heroes” and “The Tonight Show With Jay Leno,” will be offered for a week immediately after their initial broadcasts. Commercials will be embedded in the programs and viewers will not be able to skip through them.
The move comes less than three weeks after NBC Universal announced it was severing ties with Apple Inc. after a dispute over how Apple was selling NBC programs on its popular iTunes service.
[…]
“With the creation of this new service, we are acknowledging that now, more than ever, viewers want to be in control of how, when and where they consume their favorite entertainment,” said Vivi Zigler, the executive vice president of NBC Digital Entertainment. “Not only does this feature give them more control, but it also gives them a higher quality video experience.”
The NBC service, called NBC Direct, will begin a testing period in October with plans to be operational in November. The service will allow customers to download full episodes of NBC shows for seven days on Windows-based PCs. The file will expire after the seven days.

(via)
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