A man is violently killed and beheaded by a psycho who might have eaten some of his flesh and PETA decides this would make a good ad:

This tragic incident will certainly leave scars on the minds of the other passengers and the victim’s family and friends. While it isn’t every day that a human is violently attacked and eaten by another human, it’s worth noting that it is the norm for many people not to give any thought to the fact that restaurants are serving flesh that comes from innocents who were minding their own business before someone came after them with a knife. How amazingly and conveniently compartmentalized the human mind is…

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And how incredibly sick the human mind is as well. To equate the suffering of a man with that of an animal is way over the top and the two are not equivalent. That they would exploit this heinous crime for their own gain is sick and twisted.
PETA might want to rethink the timing of their ad and be a little more sensitive to the feelings of the family of the victim and to the other passengers of the bus who witnessed the attack. Even Greyhound bus has decided to forgo their ad campaign because they didn’t “want to offend” (their ad contains the punchline “There’s a reason you’ve never heard of ‘bus rage.'”). PETA may want to think about the offense of their campaign. I know their focus is animals but they might want to exercise human compassion every once in awhile, it might make them a little more main stream and less of a joke.
BTW, for those of you who wonder about the Reformed perspective of my posts the subtext of this story would answer that question. PETA clearly believes that there is no difference between man and animal but that’s not how we are created. Man was made in God’s image and is therefore superior to animals, the killing of a man deserves the death penalty but the killing of a chicken does not. PETA’s ad continues the degradation of man that has been going own since almost the beginning of time (when Adam plunged humanity into an adversarial relationship with our environment), it rejects the superior position we hold, it equates the horror of killing someone made in the image of God with the beast in the field. We become what we have been created to subdue (Gen. 1:28).