That’s the question that the Southern Baptist Convention is not wrestling with as it tries to figure out how to jump-start the Great Commission Resurgence during its annual meeting in Orlando. The guys over at Religious Connections offer their characteristically disabused take, while USA Today‘s Cathy Grossman wonders whether anyone really cares. Her point is that the whole denominational thing is, like Barbara Boxer’s hair, so yesterday.

After all, the liberal churches are also shrinking, and the moderate churches are shrinking too–if by churches you mean things like the United Methodist Church and the Episcopal Church USA and the United Church of Christ and the Assemblies of God…along with the SBC. As the 2008 Trinity American Religious Identification Survey shows, the only significant growth on the American Christian scene is among those who identify themselves as non-denominational or unspecified Christians–generic evangelicals, really. Like it or not, SBC, the only way to resurge is to hide your brand under a bushel.