Uh, I don’t think so:

This might have made sense — might have — during the “Die Hard” heyday. But that was 20 years ago! Quick, name one Bruce Willis movie from the last 10 years. OK, yes, but nobody saw that one. So name another. Can’t do it, can you?
If there’s one thing this world needs more of, it’s relevant celebrity colognes. That, and extremely irrelevant celebrity colognes. Personally, I’d like to smell like “Match Game” host Gene Rayburn, at least for a day. I imagine that scent would be an intoxicating mixture of Hai Karate, stale Marlboro smoke, Juicy Fruit and Dentu-Creme.