Have you noticed how marketers have appropriated Obama’s “change” and “yes we can!” rhetoric for less-than-lofty goals? Pepsi has added “Yes We Can” language to its already Obama-ish red-white-and-blue logo.
My favorite so far is this Vogue cover. Change! it urges its readers. But note the “change” that Vogue is calling us to: “DRESS CHEAP & CHIC, BECOME A REDHEAD + MATCH BAGS AND SHOES”