In my inbox today was a promotion for this TV show:

“The Way of the Master” is an evangelical ministry created by Ray Comfort and Kirk Cameron to train Christians in the art of apologetics and open-air evangelism.
A new spin on reality TV, each program is 30 minutes of Ray and Kirk teaching Christians how to share their faith effectively and inoffensively.
Watch as Kirk and Ray share the gospel with teenagers, intellectuals, atheists, Moslems, Jews, Cults, backsliders, and the self righteous.”

Not sure they have the “inoffensively” thing down quite yet.