From Disputations (scroll down)

The problem: How do we get men to stop thinking of church as something for women?

My suggestion: Preach the Gospel.

I mean, you can dress Christianity up as manly man’s work like saving the womenfolk from the world, the flesh, and the devil, plus a monthly beer and bowling night, but in the end the Church is about being crucified, and then being happy forever with God. That’s not really a matter of psychology; it’s a matter of faith. If you try to use psychology to arrive at faith, you’re holding the stick on the weak end, and it’s liable to snap off in your hand.