Who is Gen We?

• A younger generation on the cusp of its hyperconsumptive years, group-oriented yet individualistic members of a global nation
• A generation wielding an estimated $18 billion in direct purchase buying power*
• A generation of tech-native, media smart, creatively inclined and pancultural kids ranging from 0-10 years in age

"WE" will rock you. Are you ready?

Iconoculture provides you with a first peek at Gen We, the youngest of generations that is more connected to one another than any previous generation. Gen We knows what they want, how to influence their parents’ purchases, and how to earn and spend their own considerable disposable income. With the emergence of Gen We onto the consumer scene, marketers can expect the way they produce and promote products and services for this generation to change dramatically.