….excuse me while I dash one off to ABC.

Katie just got home from going to some haunted cave thing with a friend. She flipped on Turner Classics. The tail end of Gilda. She switched to ABC – showing Harry Potter and the Chamber of Secrets. Watched a few minutes. Commercial break.

For this. An ad that rather explicitly describes what NuvaRing, the great new contraceptive does and how it works.

During a Harry Potter movie?

From the website:

How does ABC determine which commercials to air?

All commercials and promotional announcements for ABC’s programming are reviewed by our Department of Broadcast Standards and Practices to ensure compliance with company guidelines. We also impose scheduling restrictions on some commercials to make certain that they air only within programs appropriate to their target audience.

Here’s the feedback page, if you’d like to join in. It will take 2 seconds.

(I’ve also been concerned about some of the commercials aired during Lost – all the more reason to tape n’ view later.)

And Katie could not help but note the irony of the commercial that directly followed the one for NuvaRing –

Pampers.