From a Publishers’ Weekly mailing:

The next book from megaselling pastor Joel Osteen—Become a Better You: 7 Keys to Improving Your Life—will have a first printing of three million and a one-day laydown on October 15. According to Free Press publisher Martha Levin, the house upped the ante from two million just this week, in response to "the enthusiasm of the accounts," she said. "We’ve been going at full tilt with this book since January, and in talking to people it became clear that two million wasn’t going to be enough." The Osteen first printing is believed to be the highest for a hardcover book in S&S history, said spokesperson Adam Rothberg.

We should have a contest. No, not between the Pope and Osteen’s book sales. The contest should be: write Joel Osteen’s book – predict the 7 keys to improving your life. I’m thinking we’d have a lot of winners. As in…does anyone actually think they’ll be surprised by the content of this book?