The United Church of Christ’s newest ad campaign

The liberal-controlled United Church of Christ (UCC) has unveiled its latest television ad, which features an intolerant and presumably conservative church ejecting an "African-American mother," "a gay couple, an Arab-American, [and] a person using a walker," according a UCC news release news release.

This ejection is quite literal. Each person rockets up from an ejector seat after attempting to sit in a church pew. The ad contrasts the inclusive UCC with the ejecting church: "The United Church of Christ — no matter who you are, or where you are on life’s journey, you’re welcome here."

UCC President Rev. John Thomas promised about the ad: "No one will look at a church pew again in the same way!" According to Thomas, the ad showcases the "extravagant" hospitality of the Christian gospel.

(The major nets have rejected the ads. Now, for the "heh" moment in the article)

Helpfully, the UCC has launched www.rejectionhurts.com, for those who have felt "rejection" from these churches to record their anguish. The UCC website refuses to allow stories from UCC members who have felt "rejection" from their own denomination. So a caucus group of conservative UCC members has started up their own "Fellowship of the Ejected" campaign, which can be found at www.biblicalwitness.org.