KLUX-FM in Corpus Christi, Texas, doesn’t sell ads, but it subscribes to a ratings service. And the ratings say KLUX is second in the Corpus Christi market for adults ages 35 and up, and sixth for listeners ages 12 and up.
"We follow the model of Our Lord, who walked among the sinners and the tax collectors," said KLUX general manager Marty Wind. "We air an easy-listening music format, and instead of commercials — ’cause we’re not commercial — we plug in messages on a 24-hour basis. … Four times an hour, we have someone teaching about the Catholic Church, or the bishop teaching, or the Angelus, or a prayer from a priest."
Wind wants to take KLUX high-definition soon, and offer Relevant Radio on a subchannel.
On Sundays, when secular stations air syndicated programming like top-40 countdowns, KLUX airs other suppliers’ Catholic shows, including Spanish programming, teaching programs and the U.S. bishops’ Catholic Communication Campaign’s "Catholic Radio Weekly."