Qur'an, Ghafir, Surah 40:38-41
Then he who was a true believer said, "Follow me, my people, that I may show you the right path. The life of this world is but a momentary comfort, but the life of the hereafter is everlasting. There the transgressors shall be paid with the like thereof, and the righteous, whether male or female, shall enter Paradise where blessings beyond reckoning will be theirs. My people, why is it that I invite you toward salvation, but you entice me to the Fire?"