Men are dying too young the founders of the Movember  Foundation cited on the state of men’s health. With so much focusing on breast cancer awareness, and rightfully so—men are dealing with cancer as well. The numbers are disheartening as prostate cancer and testicular cancer is the second largest cancer in men and according to the Movember Foundation, an estimated 1.7 million men will be diagnosed by 2030.

Movember was born after two friends in Melbourne, Australia decided to grow mustaches and enlisted 30 others to grow facial hair in 2003. They didn’t raise any money, but the following year, checks were being sent to support Prostate Cancer Foundation of Australia, and continued to flood in.

By 2006, they were granted Australian charity status, and has grown all over the world. People from Czech Republic, Ireland, United States, Netherlands, Canada and South Africa all participated in the cause by 2010.

Today Movember has “raised $650 million and helped fund 1,000 breakthrough men’s health programs in 21 countries.”

The site also offers tips on how to take care of the Mo using wit, and wisdom. Here are some Mo tips.

This is a good one: “Nurture it and keep it clean. Look after your Mo, and your Mo will look after you.”

• Decide what mustache style is for you.

• There is no vanity here, so sign up.

• Have courage. It will take time to grow your new friend.

• Ignore the itching

• Learn proper grooming techniques

Co-founder Adam Garone said we need to keep the conversation going in regards to men’s health.

“Movember itself started with friends getting together, growing Mo’s and having fun. This friendship has been essential to help create conversations and change the face of men’s health."

Join the cause of Movember this November.